Omnichannel, mobile, real-time, platformisation, Adtech, Martech … There are a wide range of opportunities when it comes to rolling out your customer marketing strategy.
Novencia Group uses best practices at every stage of your project to make sure it is a success. From Design Thinking methods to ensure all needs emerge, to agile methods to design and implement your Martech/Adtech solutions.

Customer marketing consulting

• Establishment of business cases
• Functional rollout
• Business Plan & Project Roadmap
• Selection of Adtech/Martech systems
• Proof of Concept & MVP

Customer marketing project

• Coordination of projects and programmes
• Design (agile, classic)
• Support with roll-out
• Change management
• Industrialisation & optimisation

Big Data, Open Data, IOT, AI, the possibilities for combining and exploiting data are becoming infinite.
Novencia Group has the best Data Science and Data Analysis experts, capable of supporting you in identifying use cases, experimenting with them and rolling out the most fruitful on an industrial scale.
By deciphering the data and cross-referencing the most relevant, especially though Machine Learning methods, our Data Scientists and Data Analysts know how to get the most out of your customer data.

Data analysis

• Statistical measurements & analyses, performance analyses
• Segmentation, customer profiles
• Data Visualisation & reporting
• Data Marketing  ◾ Discover our offer ◾

Data science

• Potential analysis
• Predictive analysis
• Sentiment analysis
• NLP

Data leverage factory

• Agile methods
• Data & AI technology

Data quality through Datascience

• Algorithmic approach with interactive dataviz feedback ◾ Discover our offer ◾

Data science and customer study

• Qualitative approach coupled with a data-driven analysis  ◾ Discover our offer ◾

Data training

• Python
• Tableau
• Power BI
• Knime
• Qlik Sense